Business in the Community

businesscycle launches today

Business in the Community, in partnership with Transport for London, British Cycling, the Cycle to Work Alliance and the Department for Transport is today launching a new national initiative called businesscycle, which replaces the Cycle to Work Guarantee initiative.

 
Olympic gold medallist Chris Boardman is attending the launch along with Julian Huppert, MP for Cambridge and Chair of the All Party Parliamentary Cycling Group and Norman Baker MP, Minister for Transport. Top UK companies NHBC and B&Q are representing the business world and highlighting the steps they are taking to be best practice cycling employers and Halfords is representing cycling equipment and service providers.
 
businesscycle provides helpful information on all areas of cycling, including evidencing the health, social, environmental benefits; promoting cycle safety through numerous means such as easy to use cycle safety messaging; providing information on how to access cycle training; implementing secure cycle parking and highlighting the importance of good locking practice and bike registration which are often cited as barriers to cycling. Organisations that sign up will have access to fantastic offers for themselves and their employees, such as discounts on cycle parking, British Cycling membership and cycle security kits.
 
Through this new initiative BITC and the businesscycle partnership are helping to create a lasting cycling legacy, capitalising on the success of the London Olympic Games. Research by Sky and British Cycle found 52% of people are motivated to cycle as a result of the achievements of Team GB’s cyclists.
Business in the Community’s Chief Executive Stephen Howard said ‘Through its ways2work programme, BITC has been working with businesses to influence sustainable commuting and business travel.  We are now delighted to be a businesscycle partner and part of what we believe will be a resurgence of cycling as an efficient, healthy and equitable form of transport benefiting people, businesses and communities across the UK’. 
 
Heather McInroy, BITC’s Programme Director for ways2work and businesscycle said ‘It is great to be working with such supportive partners and inspiring businesses - NHBC and B&Q are showing what organisations can do to engage their employees and help change their travel behaviours and it is good to have so many other influential UK businesses supporting the launch including RWE npower, BskyB, GlaxoSmithKline, Microsoft, PwC, Ernst and Young, Eurostar, Heathrow, Gatwick and Birmingham Airports and Hutchison Ports amongst many others. They are fantastic examples of businesses already benefitting from their investment in cycling and now keen to share their learning with businesscycle members’
 
Ben Plowden, TfL Director of Planning, Surface Transport said: “The success of the London 2015 Games has spurred on a huge growth in cycling across the country. At TfL we want to nurture that growth and encourage more people to take to two wheels as a means of transport for both leisure and work. businesscycle is a great way of encouraging businesses to promote cycling to their employees in a positive way, giving both employers and employees access to a wealth of information regarding good cycle practice.”
 

For more information see businesscycle or contact Heather on 07912 274169 or heather.mcinroy@bitc.org.uk

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